Our People

We are a diverse group of personalities with deep domain expertise and some rather colorful backgrounds. What we all have in common is our passion for digital and our shared mission of helping brands engage with their audiences -- intelligently, simply and transparently.
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We are a diverse group of personalities with deep domain expertise and some rather colorful backgrounds. What we all have in common is our passion for digital and our shared mission of helping brands engage with their audiences -- intelligently, simply and transparently.

Reza Behnam
Co-Founder & Executive Chairman of the Board

Reza Behnam, previously the Managing Director of Yahoo! Southeast Asia, is a founding member and vice-chairman of the IAB in Singapore, and a prominent figure in the Asian programmatic space and start-up scene. He is also currently an Entrepreneur-in-Residence at INSEAD.

“From Silicon Valley to Asia, my quest has always been to make the future of marketing happen today. At CtrlShift, I’m continuing my mission to bring leading ad-tech from Asia to the world.”

Follow Reza on linkedIn

Pete Yoong
Co-Founder & Board Director

Big-picture thinking never seems to be big enough for Pete. A media visionary and digital explorer, he refuses to sit on the sidelines. A pioneer in online advertising in Southeast Asia and an active angel investor, Pete played an instrumental role in the digital industry’s development.

“I am a big believer in the potential greatness of empowered people. My personal mission is to challenge people to find their greatness; realising that it is the only way to finding any real success.”

Follow Pete on linkedIn

Rene E. Menezes
Co-Founder & Board Director

Rene is synonymous with the word ‘digital’, having worked in the Asian digital industry for fifteen years. He was part of the team that launched Malaysia’s first ad network in 1999 and was twice president of the Malaysian Digital Association. Known in the region as an industry leader, he is also an active angel investor.

“Quite simply, I have the digital bug – I’ve been ‘doing digital’ for over 15 years and the flame is still burning bright!”

Follow Rene on linkedIn