Blog

Thoughts, insights on all things digital, scrapped from the minds of CtrlShift experts. We’re passionate about our industry and love sharing what we know and love.

How we discovered undisclosed buy-side fees

09 Jul 2018

Ctrlshift- Blog

It has always been a frustration for publishers to not be able to see through ad tech’s complexity and lack of transparency. What exactly were buyers paying or how much were they willing to pay for our inventory? What were

Three roadblocks to private marketplaces in Southeast Asia

09 Jul 2018

Ctrlshift- Blog

Could private marketplaces (PMPs) be the saving grace for a programmatic industry that has inadvertently become a race to the bottom? PMPs, an invite-only marketplace where premium publishers offer their ad inventory to adver

Let fragmentation work for you

03 Apr 2018

Ctrlshift- Blog

Having the right technology that connects with a highly fragmented landscape can work to a marketer’s advantage, allowing them to more precisely engage with customers and prospects. When marketers have multiple providers co

Why don’t we buy digital media the same way we buy a flight?

29 Mar 2018

Ctrlshift- Blog

A fragmented media marketplace should be an opportunity, not a headache for advertisers. It’s time to leverage the tools that unlock a smart aggregated view and buy media the same way we buy flights, argues Reza Behnam. Thi

Thailand’s rude awakening into a broken digital advertising industry

21 Mar 2018

Ctrlshift- Blog

There are times when I despair at how much further we need to go as an industry. Recently a media agency in Thailand asked our managed services trading team to run a US$300,000 campaign. However, that amount had to include th

Worried about bots, trickery and fake ads? Then you’re doing it wrong

04 Oct 2017

Ctrlshift- Blog

Programmatic advertising, and by association, the ad tech industry, has been assailed of late by controversy and confusion on the back of ads showing up on websites with negative, polarizing content such as terrorist sites. S