Blog

Thoughts, insights on all things digital, scrapped from the minds of CtrlShift experts. We’re passionate about our industry and love sharing what we know and love.

Aggregating for an automated future

07 Dec 2018

Ctrlshift- Blog

I once came across a job ad for an automated trading analyst once that seemed to encapsulate the disconnect within digital advertising today. The job description was extensive and responsibilities keen candidates would have t

What mattered in 2018?

06 Dec 2018

Ctrlshift- Blog

One could say that 2018 was a rollercoaster year for digital advertising. From the implementation of the GDPR in Europe, Facebook’s ongoing woes, Sir Martin Sorrell’s exit from WPP, to the intense scrutiny over advertiser

How we discovered undisclosed buy-side fees

09 Jul 2018

Ctrlshift- Blog

It has always been a frustration for publishers to not be able to see through ad tech’s complexity and lack of transparency. What exactly were buyers paying or how much were they willing to pay for our inventory? What were

Three roadblocks to private marketplaces in Southeast Asia

09 Jul 2018

Ctrlshift- Blog

Could private marketplaces (PMPs) be the saving grace for a programmatic industry that has inadvertently become a race to the bottom? PMPs, an invite-only marketplace where premium publishers offer their ad inventory to adver

Let fragmentation work for you

03 Apr 2018

Ctrlshift- Blog

Having the right technology that connects with a highly fragmented landscape can work to a marketer’s advantage, allowing them to more precisely engage with customers and prospects. When marketers have multiple providers co

Why don’t we buy digital media the same way we buy a flight?

29 Mar 2018

Ctrlshift- Blog

A fragmented media marketplace should be an opportunity, not a headache for advertisers. It’s time to leverage the tools that unlock a smart aggregated view and buy media the same way we buy flights, argues Reza Behnam. Thi