Research & Development and Data Sciences
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The Lab is CtrlShift’s bridge towards building a full algorithm-guided autonomous trading platform. With over 3 billion records of trading data, we research scientific solutions for audience targeting and campaign optimisation.
The demands of sharper targeting and personalization require the employment of sophisticated data analysis. At The Lab, descriptive, predictive, and prescriptive analytic techniques are applied to the available data in order to discover the best audiences, the best domains to target or exclude, and the best optimization strategies and budget allocation for any given campaign.
The Lab fuels The Hub to power the next revolution in automated media buying. Thanks to The Lab’s extensive data science repository, we are designing an automated trading assistant with complete artificial intelligence. The future of ad tech has arrived.