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About Us

Reza Behnam - Co-founder and Board of Directors
Reza Behnam
Executive Chairman and Board of Director
Reza Behnam
Executive Chairman and Board of Director

"From Silicon Valley to Asia, my quest has always been to make the future of marketing happen today. I founded AdzCentral in 2009, the first such company in Southeast Asia, with the ambition to provide advertisers with a one-stop shop service to buy ad spots in real-time.”

Reza Behnam, previously the Managing Director of Yahoo! Southeast Asia, is a founding member and vice-chairman of the IAB in Singapore, and a prominent figure in the Asian programmatic space and start-up scene.

Pete Yoong - Co-founder and Board of Directors
Pete Yoong
Board of Director
Pete Yoong
Board of Director

Big-picture thinking never seems to be big enough for Pete. A media visionary and a digital explorer, Pete will not sit on the sidelines, he is a go-getter. A pioneer in online advertising in South-East Asia and an active angel investor, Pete played an instrumental part in developing the digital industry to where it is today.

“I am a big believer in the potential greatness of empowered people. My personal mission is in challenging people to find their greatness, especially with the teams that I am involved in; realising that it is the only way to finding any real success”.  

Rene E. Menezes - Co-founder and Board of Directors
Rene E. Menezes
Board of Director
Rene E. Menezes
Board of Director

Formerly Better Sdn Bhd’s CEO, “Rene” and “Digital” are virtually synonymous in Malaysia. Rene has worked in the Asian digital industry for fifteen years and was part of the team that launched Malaysia’s first ad network in 1999. He was twice president of the Malaysian digital association and is known in the region as an industry leader.

“Quite simply, I have the digital bug - I’ve been ‘doing digital’ for over 15 years! During this time, I’ve co-founded almost a dozen digital media companies… and the flame is still burning bright”.

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Deepika Nikhilender
CEO
CEO

A maven in the Singapore media & marketing industry with her contribution to the media community, she was recognised when awarded the ‘Media Person of the Year’ by the Singapore advertising association of advertisers and agencies. Deepika was named as “Innovator of the Year” by The Internationalist magazine in New York and also won the coveted “Regional Client Leader of the Year” award by Campaign Asia.Deepika has 20+ years of experience across all aspects of marketing & media, having transitioned from planning, account leadership, data science, strategy to office leadership in the WPP company. Over the last 7 years she brought the rich learnings from these domains to fulfil the regional domain leadership for Business Science and Product, for the APAC region in the largest media investment agency group in the world.

I believe in continuous evolution. Be curious everyday and learn - learn from everyone and everything. With this curious mind I have enjoyed building new products, solving problems, building teams and charting new journeys. I am loving the connected world we live in, as it satiates my passion for digital, data and technology. I motivate myself with a Dr.Seuss quote "You're off to Great Places! Today is your day! Your mountain is waiting, So... get on your way!"

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Ganga Chirravuri
CIO and Global Head, Platform Solutions
Ganga Chirravuri
CIO and Global Head, Platform Solutions

Ganga joined CtrlShift to collaborate with the team of technologists and  product enthusiasts in establishing a platform to deliver products and solutions to digital markets in Asia. Prior to CtrlShift, Ganga worked as a software engineer and systems architect for Verizon Communications, USA for 11+ years.

"It was an exciting move back to Asia and I found myself shifting industries too. I have a strong desire to build organizations driven by technology, products and engineering solutions. I expect rapid changes in technology in the digital industry across the spectrum, yet building and introducing platforms and solutions that prove valuable to businesses interests me the most."

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Shelly Maneth
Group Chief Financial Officer
Shelly Maneth
Group Chief Financial Officer

With more than two decades of financial management experience in Asia Pacific, Shelly is thrilled to be heading up the Financial operations of the CtrlShift Group.  Shelly, a CPA and CFE, began her career with Deloitte in the US before transferring to their Singapore office in 1995.  After leaving Deloitte, she worked with several large multi-national companies head-quartered in Singapore, including Sony Pictures Entertainment, Cisco Systems, Oliver Wyman and A.T. Kearney, providing financial management and strategy support throughout Asia Pacific. 

I live life with vivacious passion – at work, at home, at play - wherever!  And when it comes to work, there’s no better industry to be in than Tech. . .especially AdTech, where the passion for challenging the status quo or improving life around you consumes this sphere.  Who doesn’t want to bring the best of the future to today’s reality?  

Jay Huang - CtrlShift Head of Strategy & Development
Jay Huang
Head, Strategy & Development
Jay Huang
Head, Strategy & Development

Jay is excited to be part of a strong leadership team of a market-leading company in a fast-growing industry. Formerly a management consultant, venture capitalist and member of the Singapore government service, Jay leads strategy, business and corporate development at CtrlShift.

“What inspires me is brainstorming on business ideas, looking at it from multiple angles, building a solid game plan and moving quickly to get things done. No pain, no gain; no risk, no reward!” 

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Serm Teck Choon
Head of Product and Country Head – Malaysia
Serm Teck Choon
Head of Product and Country Head – Malaysia
Formerly Star Media Group Berhad's digital products head, Serm brings 20 years of digital product development & management experiences to the company. Serm oversees operation of CtrlShift Malaysia, and leads product initiatives and drives strategic partnership at CtrlShift. Serm is also president of Malaysian Digital Association (MDA) and advisor of Audit Bureau of Circulation Malaysia (ABC Malaysia).

"Coming from a publisher background, I am very excited to have a chance to work beyond publisher's perspective and look at the digital landscape across multiple channels and various stakeholders including marketers. publishers and consumers. With a strong team of what we have, I believe we can challenge the status quo and create impacts to the region."
Mohan Mahapatra - CtrlShift General Manager, Marketer Solutions
Mohan Mahapatra
Executive Advisor
Mohan Mahapatra
Executive Advisor
"After a stint of 10 years in EMI as the Managing Director for India and Singapore, and Head of Emerging Asian Markets, I shifted gears to an exciting sunrise industry and joined the team about five years ago to start what is now CtrlShift. I find the programmatic milieu exciting as there is an incredible amount of change happening on a daily basis and the potential for learning is limitless".


Mohan brings over 25 years of start-up & leadership experience at high growth internet, FMCG/CPG, media, & entertainment companies. He has an MBA in International Marketing and a masters in International Studies. 
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David Bochsler
Regional Head of Sales, Marketer Solutions
David Bochsler
Regional Head of Sales, Marketer Solutions

An executive with over 20 years of leadership experience across the Americas, Europe and Asia in industries ranging from enterprise software solutions, interactive digital media, online advertising and architecture. Originally from Canada, David has been working in Asia for over a dozen years with pan-regional accountability and a track record of identifying and commercialising opportunities

I set a high bar for myself and my teams, and I encourage an ethos of 'whatever you can think and conceive, you can achieve'. I am a firm believer in following your passions, pushing your limits and turning challenges into successes. I have an outlook of continual learning, which is why I love the adtech and martech landscapes - they are forever evolving and providing new solutions and opportunities for brands and agencies."
Diana Boo - CtrlShift Head, Publisher Solutions
Diana Boo
Head, Publisher Solutions
Diana Boo
Head, Publisher Solutions

An advertising and media doyen, who has witnessed the tectonic shift from traditional to digital marketing, Diana has led CtrlShift's sell-side business for over seven years. Her passion for innovation is contagious and it's gone viral here at CtrlShift. 

"I am a digital explorer, constantly on the lookout for the next big thing. My personal mission is to challenge us all to attain our greatness, realising that the only way to have a shot at success is to aim higher”.

Alex Fong
Alex Fong
Head, Trading
Alex Fong
Head, Trading
Alex is extremely excited to come back to Singapore after spending close to two decades working for various North American digital advertising agencies, clients and start-ups. Alex is a keen follower of trends in programmatic, mobile, social, video, affiliate marketing, lead generation, direct response, email and paid search. He has managed small and large online advertising campaign budgets in B2B and B2C environments.

“I am curious about the digital and programmatic advertising space in APAC. I ​find it to be fascinating and hence my decision to come back to this vibrant region to continue to pursue my craft. My motto is: If you don’t try, you’ll never know.”

Read our leaders' thoughts for 2017