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CtrlShift in the media

The simplest solution to digital marketers’ complex problems

Deepika Nikhilender of CtrlShift makes the case for private marketplaces, which so far have not found wide adoption in Asia. Read more

What’s holding VR from taking off in Malaysia’s marketing scene?

Serm Teck Choon, CtrlShift's Malaysia Country Head, was interviewed about the potential of VR in Malaysia. "One can stay ahead of game by experimenting with smaller budgets and gauging the response from the local markets." Read more

r3: CtrlShift’s new data-driven solution suite

r3 claims to use data, technology and human expertise to help marketers better plan and run their digital brand campaigns.  Read more

CtrlShift launches data-driven offering r3

CtrlShift, an audience-focused marketing solutions company, has launched its global suite of managed end-to-end solutions, r3 (r-cube).  Read more

TV3 interviewed Serm on digital economy, digital free trade zone that being proposed in Budget 2017 and Malaysian Internet entrepreneurs

Serm Teck Choon, Malaysia Country Head, CtrlShift, on TV3 - the most popular free-to-air TV station in Malaysia. Hear Serm's comments on the digital economy and the digital free trade zone being proposed in Budget 2017 as well as his views on Malaysian entrepreneurs on TV3's business programme 'Ringgit Sense'. Wacth it

What the future holds for the Malaysian digital economy as Jack Ma jumps on board

Read what CtrlShift Malaysia Country Head, Serm Teck Choon, has to say on the recent appointment of Jack Ma as the Malaysian government's digital economic advisor and its implications for the country's digital transformation.Read more

CtrlShift eyes expansion beyond Asia

CtrlShift, a digital marketing company, is eyeing to expand beyond Asia over the next few years, with US and Europe under its radar, as its hopes to tap on the growing demand for digital advertising. Read more

Can Budget 2017 make Malaysia the next big digital hub?

Find out the opinion of Mr Serm, the country head of CtrlShift Malaysia. Serm [...] also said since the Internet is a borderless world, the country should also have a road map in terms of fostering closer collaborations with the rest of the region. Read more

Facebook's video screwup: A tipping point for brands to be more discerning? - Rene E. Menezes interviewed by campaign Asia

Facebook’s video miscalculation underscores the need for independent verification, a focus on view quality and platform diversification, experts say. Read more

MDA creates new programme to keep up with digital change

MDA president Serm Teck Choon told A+M that the association is still in the midst of finishing the school’s programme schedules and it is looking to source top players in the industry locally and internationally from time to time as their speakers. [...] Read more

Is it too late for Facebook to apologise for its inflated video metrics?

Serm Teck Choon interviewed by Marketing Interactive on Facebook apologies for its video viewership errors calculation. Read the article

Serm Teck Choon shares his views on Uber

Malaysia's TV station NTV7 interviewed Serm Teck Choon, CtrlShift's Malaysia Country Head, on Uber's US$1.27 billion loss in China over 1H 2016 and the future of the sharing economy (aired on 30 Aug 2016 in Mandarin). 
Serm is regularly invited by Malaysia's TV stations to comment on latest developments and trends in the digital industry.  Watch the video

CtrlShift enters new phase with leadership shuffle

New management team at CtrlShift tasked with cementing company's position as an audience solutions company [...] Read more

Marketing solutions company CtrlShift names new CEO, CFO and Malaysia Country Head

CtrlShift, a data-driven audience-focussed marketing  solutions company, has announced three new appointments to its management team [...] Read more

Serm Teck Choon named president for the Malaysian Digital Association

The Malaysian Digital Association (MDA) at its recent annual general meeting, has elected industry senior, Serm Teck Choon as president. He will be MDA’s fourth head, since it was formed in December 2009. Choon is product hat CtrlShift, a leading digital marketing company in the region [...] Read more

Mindshare veteran Deepika Nikhilender takes MD role at ad tech firm CtrlShift

Singapore-based ad tech firm CtrlShift, formed at the start of last year from the merger of three companies, has named former Mindshare veteran Deepika Nikhilender as its new managing director [...] Read more

Riding the digital marketing wave - an interview of Pete Yoong, CtrlShift's Co-Founder and Executive President by Focus Malaysia

More companies are taking the digital route to market
their products seriously compared to a decade ago [...] 
Read more

Malaysia has the right digital infrastructure to grow in highly competitive markets

Malaysian big brand CMO’s from auto, finance, FCMG and major services companies are interested in how digital can grow customers but they are wary of technology.[...] All of the CMOs at last Friday’s, CtrlShift breakfast event involving 30 leaders from the country’s business elite to discuss the digital future in Malaysia [...] Read more

CtrlShift extends partnership with Microsoft to Singapore, Thailand, and the Philippines

Singapore - CtrlShift, the largest independent digital marketing company in Southeast Asia, has been named Microsoft's exclusive sales partner for advertising in Singapore, Thailand and the Philippines [...] Read more

Reaching Full Potential | Examining attitudes towards programmatic across the global advertising ecosystem, a research conducted by AppNexus presenting CtrlShift's vision

Ganga Chirravuri, CIO of CtrlShift, consulted for an AppNexus' research about programmatic and the future of advertising. Download the research

CtrlShift’s Behnam rewards staff innovation with stock options

When entrepreneur Reza Behnam established digital media buying platform AdzCentral in 2009, he decided straight away that he would introduce employee stock options, inspired by his many years working for technology companies in Silicon Valley [...] Read more

CtrlShift’s new office exudes a ‘wow-effect’ without being too grand 

Paying attention to small details paid off. Nestled in the middle of Mediapolis, within the fast-growing hub of One-North dubbed as the future of Singapore's Media industry, CtrlShift has chosen Infinite Studios as its strategic location for its new office headquarters [...] Read more

Pay attention to the details: CtrlShift’s office in Singapore

Innovation and interactivity were the parts of the company culture CtrlShift emphasised on when designing their new office in Singapore. Explaining that innovation – which is gleaned from close interactions and the sharing and mixing of ideas [...] Read more

CtrlShift-ing to take over Asia

CtrlShift, Asia's first and largest independent digital marketing company, has announced new additions; Serm Teck Choon as Head of Product and Ikmal Heidir as Head of Client Success to the leadership team. Read more

Marketing in Asia-Pacific: Changing the Old-School Ad Model on the Fly

[...] “So far, advertising has been interruption. But why can’t it be changed? Why can’t we change it to make sure it’s really fulfilling a need at the right time and the right place?” [...] an interview of Reza Behnam, CtrlShift's founder and executive chairman, by eMarkerter on the digital marketing and advertising landscape. Read more

50 Singapore Startups You Should To Get To Know

Here’s our list of 50 thriving startups we think you should get to know from the South East Asian island’s ecosystem [...] CtrlShift positioned as one of the 50 Singapore Startups you should to get to know. Read more

Is programmatic buying fuelling sites such as The Real Singapore?

[...] CtrlShift executive chairman, Reza Behnam agreed that brands need to be more educated in the realm of programmatic marketing, but was quick to add that the issue here is about brands knowing what is possible versus what is not [...] Read more




Mr Serm, CtrlShift's Malaysia Country Head, at the 17th ABC Media Conference

Serm Teck Choon, CtrlShift's Malaysia Country Head and Malaysian Digital Association (MDA) President, moderated an expert panel on the topic of Disrupt or be Disrupted at the 17th ABC Media Conference on 1-4 September in Phuket. 
See more

CMO 3.0 in Singapore | The ever evolving role of marketing in the digital era

How will marketing evolve in the next five years? What should I start doing now, to be on top of the game in the future? What marketing technology is hot? These are some of the questions CMOs are asking today, in the midst of the digital storm in the marketing world.

Learn from South-East Asian marketing leaders how they have managed to stay on top of the digital game and what technology, capabilities and skills are key to survive and win in an increasingly digital world. 
Watch the video

CMO 3.0 in Kuala Lumpur | The ever evolving role of marketing in the digital era

From building brand-love to sales, delivering customer experiences and mastering technology, the new CMO is a true renaissance man (or woman, for the matter). 
Marketing as a discipline has seen its scope and complexity increase substantially. With this, great opportunities are at hand for those that can look ahead. 
Watch the video of our CMO 3.0 event gathering 20 of the South-East Aasia CEOs and CMOs. 
Watch the video

Property365 Launch

Watch our Head of Advisory Services, Riccardo Ottolenghi, present to Malaysia's top property developers on why the property market is ripe for data-driven marketing.
Watch the video

Riccardo Ottolenghi, CtrlShift Head of advisory services, presented at the PR Newswire's Media Coffee event

PR Newswire's Media Coffee event was held in Kula Lumpur on the 19th of May, focusing on "Blurred lines: Finding clarity with your audience in fight for time & attention", CtrlShift participated to the event, giving insights and sharing tips to stop ads that sucks. Watch the video

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