Serm Teck Choon, CtrlShift's Malaysia Country Head, was interviewed about the potential of VR in Malaysia. "One can stay ahead of game by experimenting with smaller budgets and gauging the response from the local markets."
Serm Teck Choon, Malaysia Country Head, CtrlShift, on TV3 - the most popular free-to-air TV station in Malaysia. Hear Serm's comments on the digital economy and the digital free trade zone being proposed in Budget 2017 as well as his views on Malaysian entrepreneurs on TV3's business programme 'Ringgit Sense'.
Read what CtrlShift Malaysia Country Head, Serm Teck Choon, has to say on the recent appointment of Jack Ma as the Malaysian government's digital economic advisor and its implications for the country's digital transformation.
Find out the opinion of Mr Serm, the country head of CtrlShift Malaysia. Serm [...] also said since the Internet is a borderless world, the country should also have a road map in terms of fostering closer collaborations with the rest of the region.
MDA president Serm Teck Choon told A+M that the association is still in the midst of finishing the school’s programme schedules and it is looking to source top players in the industry locally and internationally from time to time as their speakers. [...]
Malaysia's TV station NTV7 interviewed Serm Teck Choon, CtrlShift's Malaysia Country Head, on Uber's US$1.27 billion loss in China over 1H 2016 and the future of the sharing economy (aired on 30 Aug 2016 in Mandarin).
Serm is regularly invited by Malaysia's TV stations to comment on latest developments and trends in the digital industry.
The Malaysian Digital Association (MDA) at its recent annual general meeting, has elected industry senior, Serm Teck Choon as president. He will be MDA’s fourth head, since it was formed in December 2009. Choon is product hat CtrlShift, a leading digital marketing company in the region [...]
Singapore-based ad tech firm CtrlShift, formed at the start of last year from the merger of three companies, has named former Mindshare veteran Deepika Nikhilender as its new managing director [...]
Malaysian big brand CMO’s from auto, finance, FCMG and major services companies are interested in how digital can grow customers but they are wary of technology.[...] All of the CMOs at last Friday’s, CtrlShift breakfast event involving 30 leaders from the country’s business elite to discuss the digital future in Malaysia [...]
Singapore - CtrlShift, the largest independent digital marketing company in Southeast Asia, has been named Microsoft's exclusive sales partner for advertising in Singapore, Thailand and the Philippines [...]
When entrepreneur Reza Behnam established digital media buying platform AdzCentral in 2009, he decided straight away that he would introduce employee stock options, inspired by his many years working for technology companies in Silicon Valley [...]
Paying attention to small details paid off. Nestled in the middle of Mediapolis, within the fast-growing hub of One-North dubbed as the future of Singapore's Media industry, CtrlShift has chosen Infinite Studios as its strategic location for its new office headquarters [...]
Innovation and interactivity were the parts of the company culture CtrlShift emphasised on when designing their new office in Singapore. Explaining that innovation – which is gleaned from close interactions and the sharing and mixing of ideas [...]
CtrlShift, Asia's first and largest independent digital marketing company, has announced new additions; Serm Teck Choon as Head of Product and Ikmal Heidir as Head of Client Success to the leadership team.
[...] “So far, advertising has been interruption. But why can’t it be changed? Why can’t we change it to make sure it’s really fulfilling a need at the right time and the right place?” [...] an interview of Reza Behnam, CtrlShift's founder and executive chairman, by eMarkerter on the digital marketing and advertising landscape.
Here’s our list of 50 thriving startups we think you should get to know from the South East Asian island’s ecosystem [...] CtrlShift positioned as one of the 50 Singapore Startups you should to get to know.
[...] CtrlShift executive chairman, Reza Behnam agreed that brands need to be more educated in the realm of programmatic marketing, but was quick to add that the issue here is about brands knowing what is possible versus what is not [...]
Serm Teck Choon, CtrlShift's Malaysia Country Head and Malaysian Digital Association (MDA) President, moderated an expert panel on the topic of Disrupt or be Disrupted at the 17th ABC Media Conference on 1-4 September in Phuket.
How will marketing evolve in the next five years? What should I start doing now, to be on top of the game in the future? What marketing technology is hot? These are some of the questions CMOs are asking today, in the midst of the digital storm in the marketing world.
Learn from South-East Asian marketing leaders how they have managed to stay on top of the digital game and what technology, capabilities and skills are key to survive and win in an increasingly digital world.
From building brand-love to sales, delivering customer experiences and mastering technology, the new CMO is a true renaissance man (or woman, for the matter).
Marketing as a discipline has seen its scope and complexity increase substantially. With this, great opportunities are at hand for those that can look ahead.
Watch the video of our CMO 3.0 event gathering 20 of the South-East Aasia CEOs and CMOs.
PR Newswire's Media Coffee event was held in Kula Lumpur on the 19th of May, focusing on "Blurred lines: Finding clarity with your audience in fight for time & attention", CtrlShift participated to the event, giving insights and sharing tips to stop ads that sucks.